Are you wondering what to sell on Etsy? You’re not alone! With over 40 million items for sale, Etsy has become an e-commerce giant, and many Etsy sellers are making extra money creating crafts and handmade items from home. Some of these Etsy sellers have even turned this simple side job into a thriving full-time business! I can tell you firsthand, making money online is hard work, but it’s worth it.
If you’re wondering what to sell on Etsy, first let’s briefly chat about two things: What do Etsy shoppers want? And what are the best things to sell on Etsy? Then, we’ll brainstorm 50 Etsy shop ideas. The best Etsy shop ideas are unique and creative handmade goods, such as floral pet collars, baby headbands, digital art, seasonal crafts and more.
What do Etsy shoppers want? Per the Etsy Seller Handbook, “Etsy connects small business owners with customers who value craftsmanship, one-of-a-kind items and personal connection.” They want unique items, not mass produced items that are made in a factory. They enjoy buying from artisans and crafters. They appreciate human connection and want to feel good about what they’re buying and who they’re buying it from.
What are the best things to sell on Etsy? You can sell three main types of products in your Etsy store: handmade goods, vintage items and craft supplies. Of course, you can sell something outside of these categories, but there are the three kinds of products that tend to draw shoppers the most. (source)
That’s what makes Etsy different than selling on Poshmark or selling on Mercari ( <- Be sure to click each one to check out the beginner guides we created for them, too!). While clothing sells better on Poshmark, and household items sell better on Mercari, handmade goods and craft items sell better on Etsy.
Editor’s note – We may receive compensation for some products mentioned in this article. Opinions are the author’s alone, and this content has not been provided by, reviewed, approved or endorsed by any advertiser.
So, as you work through our list of 50 Etsy shop ideas, you’ll want to examine these business ideas while also keeping in mind some key phrases we’ve learned about what our potential shoppers value, such as:
- craftsmanship,
- one-of-a-kind,
- personal connection,
- unique,
- and handmade.
This is what speaks to the heart and soul of the people who will visit your Etsy shop and it will weigh into their decision about whether or not they’ll buy what you’re creating.
Let’s get started!
Pro Tip: Want to see the most popular items on Etsy right now? At any given time, you can go to the Etsy home page and see what’s currently trending by simply placing your cursor in the search bar. It will look something like this:
What to Sell on Etsy: 50 Etsy Shop Ideas
Wondering what to sell on Etsy? Here are our top 50 picks for Etsy shop ideas. From pet collar flower corsages to beautiful artwork and more, you're sure to love at least one of these adorable and creative ideas for making money selling on Etsy!
These pet flower corsages are adorable! They would be easy to make and sell if you're crafty and have a few basic supplies.
Can you sew? Are you comfortable working with knits? These infant hats, especially in the blush color, are really popular right now.
It's easy to learn how to make labels! These custom spice jar labels are a great idea for an etsy shop.
If you're skilled in metal stamping, or don't mind learning how and getting some basic equipment, bracelets like these sell well on etsy.
Oh my goodness... cuteness overload! With so many pet lovers shopping on etsy, seamstresses have a great opportunity to make and sell custom pillows like these.
If making jewelry is your jam, these state-themed necklaces are a fun idea.
Are you an artist? You could offer custom house portraits like these. Selling art on etsy is a perfect gift idea! It's also a great way to get paid for your creative skills. Starving artist? Not anymore!
Simple but gorgeous. Handpainting teacups or coffee mugs is another versatile etsy shop idea. If you can make them dishwasher friendly, that's even better.
If you can knit or crochet, your etsy shop ideas are endless. Arm warmers like these are very trendy right now.
You can easily get these supplies at a store like Michaels or Hobby Lobby. They are perfect for changing with the seasons! Winter does especially well.
A little bit crafty? Do people comment on your penmanship? These sea glass art signs are super cute.
Another idea for you crafty ones out there -- these glass suncatchers would be moderate in difficulty and oh, so cute.
Chocolate always sells! Bath bombs are easy to make, too. Be sure to package these cute -- presentation is everything!
Learn how to do leather stamping and create keychains to sell.
You can put together a simple kit like this to make it easy for people to create their own homemade candles.
You can package the supplies needed to create simple birdseed ornaments, feeders, and more.
Can you create patterns or printable PDFs for yarn dolls or something similar? Patterns are easy for buyers to download and use.
Pottery is a fun hobby. If you enjoy making pottery pieces, how about cute garden stakes? These garden gnome stakes were a cute idea.
If you like working with stained glass, suncatchers are beautiful and fairly simple to package and ship.
You can make these with leather, macrame, and more.
Melting crayons and forming them into new shapes isn't really that hard. These are a cute gift idea to make and sell on etsy!
If you have some fine woodworking skills, an idea like this would be cute for your etsy shop.
If you are good at creating digital art, consider creating paper doll printables and selling them. These are so very cute!
As each year comes to a close, shoppers are looking for new, unique calendars for the new year. Why not make printable ones to sell in your etsy shop?
This is a fun project for kids! I'm thinking of various kits you could put together, besides unicorns, like sloths, lions, and more!
Are you a good gift giver? Consider creating a small gift assortment and putting it all together in a prettily packaged gift box.
I often see lanterns at stores like Hobby Lobby or Michaels. Maybe you could personalize them and sell them?
This example is of a large candle made in an old wooden dough bowl, and we think the idea is genius. What a perfect centerpiece for any tablescape!
There are lots of adorable handmade greeting cards, and some stand out more than others. Maybe you're talented at making cards?
The example shown is perfect for real estate agents, but you can create them for many different lines of work if you're handy on the computer. Unique items like this are perfect for selling on etsy.
Another idea for a super cute gift box. We love the natural theme!
This one requires some special equipment to make, but we love it for our list of etsy shop ideas. Customizable gifts are always popular!
For the pottery artisians reading this, mugs are easy to make and sell. Aren't these beautiful?
Get creative with your coaster making skills -- these cork and felt coasters can be made in so many ways and in tons of colors!
Homemade soaps also do well on etsy. We have one friend who makes goat milk soap and uses cookie cutters to shape them into fun animal shapes, too. The ideas are endless!
Can you do embroidery? Customize cute bandanas with your customer's pet's name. LOVE!
If you have some metal stamping skills, these customized dog tags are trendy and all the rage.
It seems like everyone is buying face masks right now. If you can sew, animal masks like these are a creative idea for animal lovers!
Why not help others learn how to embroider? If you can create simple, beginner friendly embroidery patterns, maybe you can sell them on etsy, too.
People love using chalkboards, and dressing them up in a cute frame is all the rage. Can you do a simple project like this? Try selling these in an etsy shop.
These are simple and oh so pretty.
We love these. If you can work with fabrics and do some simple sewing, this might be just the idea for you!
Oh my goodness, can you say PRECIOUS?! You can make these beautiful flower headbands in so many different variations.
Use spent bullet casings to make earrings, necklaces, and more.
I don't know what it is about wooden beads, but we love them. They're especially popular with farmhouse and boho decor.
Another beautiful wooden bead project -- wreaths like this one. We just love 'em!
Can you knit? Or able to learn how? Knit mittens and gloves are always fun to make and sell online.
Another idea for those who love to knit (or even crochet). Infinity scarves are super popular sellers in the fall and winter!
Love making jewelry? Comfortable working with clay? Something like these earrings would be a great idea for an etsy store product!
This is a perfect example of creative thinking and selling! It might take a little experimenting, but can you make something like these roasting sticks? What a great gift idea to sell in your shop!
What do you think of these Etsy shop ideas? Did you see anything that piqued your interest? You can also find some creative ideas for what to sell on Etsy to make money if you visit Pinterest and search for things like “crafts” or “handmade” or “DIY gift ideas.” Be sure to follow me on Pinterest while you’re there!
Happy selling! And if you start a new Etsy store based on one of these ideas, be sure to let us know.
You might also like:
- Selling on Poshmark: The Beginner’s Guide
- Selling on Mercari: The Beginner’s Guide
- How to Make Money Proofreading Online
Hi Jaimie
I love your collection of ideas!
This last summer I opened an Etsy shop where I sell all natural handmade soap and skincare products .
My shop name is Earth and Skin Remedy.
I love your blog and I’m looking forward to reading more about your new home and the changes you are making.
Thanks for this post.
Blessings,
Colleen
Thanks for sharing your shop with us, Colleen! So glad you’re here!
Thanks for sharing these Etsy shop ideas, amazing ones. I love all these Ideas.